To unlock video communications market potential for the masses, it is not about simply delivering great quality video at skyrocket price, nor providing cheap alternative at the expense of quality. It is indeed about providing solutions that can meet three equally important requirements altogether:

1. Exceptional audio/video quality at open and private network under different bandwidth quality
2. Intuitive and extensible user experience (UX) for different screens
3. Wide variety product choice at truly affordable price

The problem is, there are only two extreme solutions available in the market as of today:
 

• The pricey proprietary high-ends (incl. those so-called & affordable solutions): dedicated video conferencing gear that looks great, but costing thousands to tens of thousands of dollars (if not hundreds of thousands),  with inflexible and costly data infrastructure.
   
• The impractical low-ends: standard webcam costing tens to hundred dollars, together with free PC-based video IM, deliver jerky video and poor audio synch, and sessions either don?t connect at all or drop out just when you are about to display a new tattoo or a new grandchild.

To take it to mass market, the obvious choice is to leverage standard PC and equipment that customers are familiar with (and already have) to conduct real time HD (720p or above) video communications. However, the challenges are

• Core2duo (or equivalent) CPU power cannot handle real-time full duplex (encoding and decoding) HD video (720p or above at 30fps) communications, not to mention those single core PC.
   
• Webcams (even with those multi-million mega-pixel lens) available today can send only poor quality MJPEG (at CIF quality or VGA at best), making it impossible to send 720p or above video quality over the network.
   
• Typical unmanaged 1-2Mbps broadband network cannot transmit stable HD video quality.  

  To achieve this, faceVsion aims to bring truly flexible, scalable and affordable live-like HD video communications experience to consumers and SMEs anytime, at anywhere they need. With faceVsion products? solutions, our customers can
   

  1. enjoy real-time two-way HD (720p or above) video communications and sharing experience on standard x86 PC (Wintel and Linux) architecture at 800Kbps bite rate or above.
  2. allow such HD video conferencing experience (with professional endpoint quality) able to run on public internet in addition to private company networks, and
  3. extend their existing applications/ services experience to HD with faceVsion's scalable SDK.
  
  Our ultimate goal is to transform video communications
  • from looking real to feeling real.
  • from exclusive to affordable.
  • from location-bound to pervasive.

 

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